SANTA'S FAVORITE SEAFOOD
Shrimpmas is coming.
Every October 25th, two months before Christmas Day, we kick off the season early with the snack Santa can't wait for:
Crispy, flavorful Just Shrimp nuggets.
BOGO Just Shrimp Frozen Shrimp Nuggets at Harris Teeter, October 14–27. A $6 value, zero elves required. SHOP THE DEAL
A Holiday Just for Santa's Favorite Snack
Santa's got Christmas covered; that's not changing. But every October, during National Seafood Month, he carves out one extra day for his own favorite thing:
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a plate of perfectly toasted Just Shrimp Nuggets. Declared October 25, 2026, Shrimpmas is Santa's way of getting an early taste of his favorite food —
NO NAUGHTY LIST REQUIRED.
A Holiday Just for
Santa's Favorite Snack
Santa's got Christmas covered; that's not changing. But every October, during National Seafood Month, he carves out one extra day for his own favorite thing: a plate of perfectly toasted Just Shrimp Nuggets. Declared October 25, 2026, Shrimpmas is Santa's way of getting an early taste of his favorite food —
NO NAUGHTY LIST REQUIRED.
Shrimpmas, Explained
Why October 25th
It lands exactly two months before Christmas, right as National Seafood Month wraps and the holiday season starts to ramp up — the perfect moment for a shrimp-shaped head start.
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It lands exactly two months before Christmas, right as National Seafood Month wraps and the holiday season starts to ramp up — the perfect moment for a shrimp-shaped head start.
Is shrimp really Santa's favorite?
That's what we hear. Word around the North Pole is he saves the gingerbread for Mrs. Claus and reaches for shrimp first.
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It lands exactly two months before Christmas, right as National Seafood Month wraps and the holiday season starts to ramp up — the perfect moment for a shrimp-shaped head start.
How do I join in?
Celebrate Shrimpmas wherever you are! Share your favorite shrimp dish with #Shrimpmas, pick up Just Shrimp Nuggets at Harris Teeter, or ask your local grocer to carry Just Shrimp.
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It lands exactly two months before Christmas, right as National Seafood Month wraps and the holiday season starts to ramp up — the perfect moment for a shrimp-shaped head start.
Why Shrimp Deserve the Spotlight
Other proteins get plenty of attention this time of year. Shrimpmas makes sure shrimp gets its turn, too.
Spend less time in the kitchen. Just Shrimp cooks in minutes and still feels like a celebration.
High in protein, low in fat, loaded with Omega-3s. Indulgent flavor in a familiar format you know and love.
Why Shrimp Deserve the Spotlight
Other proteins get plenty of attention this time of year. Shrimpmas makes sure shrimp gets its turn, too.
Spend less time in the kitchen. Just Shrimp cooks in minutes and still feels like a celebration.
High in protein, low in fat, loaded with Omega-3s. Indulgent flavor in a familiar format you know and love.
Don't See Just Shrimp at Your Store?
Shrimpmas doesn't work without shrimp on shelves. Download the retailer request form below, hand it to your local store manager, or submit it straight to your favorite grocer's website.
Santa's counting on you.
@EATJUSTSHRIMP ON INSTAGRAM, FACEBOOK & TIKTOK
Shrimpmas was established October 2026 as a celebration of shrimp alongside the holiday season, not a substitute for it.